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Experts of most various profiles, from the world of research, business as well as public sector, have been starring on a special panel dedicated to Tourism 4.0:

  • to bring different stakeholders together and present the idea,
  • to understand the problems and challenges in the field,
  • to discuss and find the possibilities on how to take the lead in the development of Tourism 4.0.

Is it really all about technology? No, not at all. The key is collaboration, cooperation and co-creation of all stakeholders.


As part of the 31st international Bled eConference Arctur hosted a special panel dedicated to Tourism 4.0 to inspire a bottom up transformation of tourism in Slovenia. Representatives of academia, government and private sector as well as public have engaged in a vivid discussion. To enable you more insights into it we are sharing all presentations and photo highlights with you:

The whole program was moderated by Urška Starc-Peceny connecting the initiative from Actur to the knowledge of academia in the fields of tourism and technology as well as encouraging the debate on the needs of stakeholders of tourism ecosystem in Slovenia and globally. In addition to experience from Slovene tourism some inspiration from abroad stirred imagination of the audience after the speech of Mark Parsons, Director of EPCC and Associate Dean for e-Research, University of Edinburgh in Scotland and Alejandra Patino and Mauricio Magdaleno from Cluster de Turismo Monterrey in Mexico. But this was just the beginning.

The interdisciplinary energy, visions and ideas filled the conference room during the Round table 4.0 with Peter Wostner from the Government Office for Development and European Cohesion Policy, Tomi Ilijaš from Arctur, Janez Mekinc from the Faculty of Tourism Studies Turistica, University of Primorska, Tomaž Curk, Faculty of Computer and Information Science, University of Ljubljana, and Saša Kek from Association of Municipalities and Towns of Slovenia. After knowledgeable interventions from the public we concluded that Tourism 4.0 Partnership should be created to identify and discover innovation potential in the tourism sector and to create enriched tourist experiences with the help of new technologies.

What to learn more?

Read about the event in our News