The ideas and vision of Tourism 4.0 have reached Russian SMEs and economic institutions. Hrvoje Ratkajec was a part of the Slovenian business mission to the Chamber of Commerce and Industry of the Vladimir region. This was a prime opportunity to present new tourism initiative such as Tourism 4.0 in a region with low active but high tourism potential and to inspire local stakeholders to think about their future tourism to be Tourism 4.0.
On the picture from the left with Jernej Zupančič, director of the company Cleangrad Ltd., Aleksander Sadikov, leader of the Slovenian business mission, I.V. Aksenov, president of the Chamber of Commerce and Industry of the Vladimir region, Meta Frank, representative of the company Frank Ltd., Hrvoje Ratkajec, representative of the Tourism 4.0 initiative, and L.V. Piskunova: director of the Export Center of the Vladimir Region.