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bled strategic 

Tourism 4.0 initiative was the topic of the keynote speech of the Tourism panel at the 13th Bled Strategic Forum, which is the leading international conference in Central and South-Eastern Europe. It brings together over 1.200 participants, including heads of states and governments, ministers, diplomats, business people, scholars and experts, youth, and media from around the world.

Participants agreed that tourism is a sector that has been and will be most transformed by technological development. In the era of digitalisation it needs to adapt again.


The Forum focuses on engaging the participants in discussions about current issues and seeking out of the box solutions for the compelling regional and global challenges. This is exactly what the Tourism 4.0 aims at by focusing on people in the midst of technological transformation. Digitalization calls for adaptation of tourism services to the new era that follow the needs of the tourism ecosystem. Hence, the keynote held by Urška Starc-Peceny and Tomi Ilijaš was about several concrete solutions, such as tourism impact model, collaboration impact token, personal digital personal passport, etc. You can see the full keynote here (starts at 1:15).

Bled Strategic Forum is well known for its Young BSF event organized for young global leaders under the age of 35. The Tourism 4.0 Partnership was presented there by Simon Mokorel, who was one of the panellist discussing ‘How can smart communities drive sustainability?’ Together with Massimiano Tellini, Global Head of Circular Economy at Intesa Sanpaolo, Ladeja Godina Košir, Founder and Director of Circular Change and Martin Mössler, Managing Director of Science Park Graz the possible impact of smart communities, including smart tourism, was debated in the view of technology and circular economy.

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