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about the

Flapping of butterfly wings in one part of the world can cause or prevent a hurricane in another part of the world. With the belief that everyone can contribute and every little act counts, the Tourism 4.0 Partnership was established in 2018. It was initiated by Arctur, a hi-tech company, which joined forces with three major Slovene universities to bring the R&D spirit into tourism and is spreading now with many new members around Europe and beyond. Following the UNWTO path, we believe that tourism can become a driver of Sustainable Development Goals.

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