digital interpretation
of cultural heritage
Through digital story-telling and story-doing we are inviting target groups to engage with rich cultural heritage – either through listening, observing and sensing or co-creating immersive stories and narrations that involve, impress, educate, and inspire people of all ages. Organisations with a long-term digital vision can significantly enhance fulfilment of institution’s mission.
Cultural heritage is the unpolished diamond, the most important product of the 21st century. Use the opportunity and come up with new, beneficial ways of presenting it to tourists.
the
technology
Digital innovation of cultural heritage can be understood as a user-oriented development of new products and services that use the potentials of new technologies (augmented reality, 3D scanning and 3D printing, web platforms, …), while respecting the cultural heritage and its protection regimes to develop new knowledge and skills (art & design thinking, business modelling, user experience, digital marketing, …).
Successful story-telling and story-doing involves people of diverse backgrounds and skills – from heritage experts, content marketers, professional story-tellers, digital experts, activists, digital artists, and target groups. It is a living body of skills and knowledge, never finalised and never static, always adapting to the changes in the environment and to the interests and touch points of the participants.
Beside workshops, trainings and strategy consulting, Tourism 4.0 Heritage+ encompasses a HeritageLab incubation programme, firstly implemented in Idrija, UNESCO World Heritage Site.
Case study: Submerged villages of Velenje lake
Deep in the lakes of Šaleška dolina are hidden, almost forgotten villages. Šaleška Dolina Tourism Board wished to create a new tourist product that involves all the main attractions, yet in a new and attractive way.
Within the experience, the visitors are taken to the mines to learn about the lakes and stories of people above-ground through an animated video. Afterwards, they travel to the center of the lake with an electric boat, where they virtually descent to the bottom of the lake to explore hyper-realistic 3D digitally reconstructed village of Škale using VR glasses. The experience ends at the shores of a lake, on a viewing platform.
