The Cross-Re-Tour Automatic Assessment Tool (AAT), developed by Arctur, is a specialized solution aimed at helping small and medium-sized enterprises (SMEs) in the tourism industry integrate sustainable practices, digital advancements, and circular economy principles into their operations. This tool offers a comprehensive evaluation framework that allows companies to effectively assess their sustainability and digital maturity levels.
Built on a robust platform, the AAT integrates data analytics with an intuitive user interface, making it a powerful resource for continuous improvement. It provides detailed insights into various operational areas, enabling businesses to pinpoint areas in need of enhancement and offering actionable recommendations. The tool evaluates factors such as energy efficiency, waste management, digital engagement, and overall sustainability practices. By utilizing the AAT, companies can optimize their processes, minimize environmental impact, and boost their competitiveness in a rapidly evolving market.
The user-friendly design of the AAT ensures that businesses can easily navigate and take full advantage of its features. It provides accurate and actionable insights based on specific indicators, helping companies develop targeted strategies for improvement. Through its structured approach, the AAT assists companies in reducing their carbon footprint, improving resource efficiency, and adopting digital tools that enhance customer engagement and operational efficiency.
The Cross-Re-Tour project highlights the importance of the AAT by promoting open innovation and facilitating the transfer of advanced solutions across different industries. This initiative not only supports individual businesses but also contributes to broader goals of sustainability and digital transformation, fostering a more resilient and adaptive tourism sector.
By encouraging the adoption of green and digital solutions, the AAT aligns with the Cross-Re-Tour project's mission to help SMEs become more resilient and competitive. It assists companies in meeting regulatory requirements and responding to the increasing demand for sustainable tourism options. The Cross-Re-Tour initiative leverages the AAT to bridge the gap between innovation and practical application, ensuring that sustainable practices can be scaled and replicated across the industry.
The tool is available for free use during the Cross-Re-Tour project's duration.