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aims of 
    tourism 4.0

Tourism 4.0 is a global initiative. It represents a shift in thinking as it puts the local community in the centre of the tourism ecosystem that in addition consists of tourists, tourist service providers and the government. Its aim is to unlock the innovation potential in the whole tourism sector and to create enriched tourist experiences with the help of new technologies.




ENACT is developing a Cognitive Computing Continuum (CCC) to address the needs of hyper-distributed data-intensive applications. The CCC will provide optimal resource management, dynamic scaling, elasticity, and portability. ENACT will also develop an Application Programming Model (APM) to support the development of distributed platform agnostic applications.


SEISMEC is revolutionizing digital and industrial technology development through 17 pilot projects in 19 companies across 14 countries, prioritizing a human-centric approach aligned with European values. The project, led by a consortium at the forefront of engineering and social sciences, marks a significant shift towards empowerment in European industry.


SECreTour drives sustainable cultural tourism by empowering local communities, shaping a Fair, Creative, and Sustainable Tourism approach, and testing diverse European pilot cases to foster fair development, community engagement, and policy insights. SECreTour is a transformative project focused on harnessing cultural tourism for sustainable development.


The Inclusive Broder Cycling project will support sustainable tourism and mobility by developing socially inclusive cycling trails that valorise local tangible and intangible heritage. The project will create innovative tourism products and promote transnational marketing strategies.


Web3Tour will focus on training cultural tourism stakeholders so they reduce the knowledge gap on digital skills, digital entrepreneurship and explore the new opportunities blockchain and Web 3.0 provide.


The main objective of D3HUB is to design, test, pave the way and sustain a self-sustainable European Competence Centre to support tourism destinations and their ecosystem (with special attention to SMEs) in their data-driven green and digital transition as well as to increase collaboration and knowledge transfer between tourism stakeholders and tourism destinations.


TEMS will set up and deploy a secure and trusted data space to enable Audiovisual and Media organizations to cooperate by sharing and accessing data in a mutually advantageous manner and in full compliance with the data protection legislation.


Cross-Re-Tour promotes up-take and adaptation of tools and solutions developed in other domains, to tourism business operations. In this way, Cross-Re-Tour contributes to regenerative tourism approaches. The project acronym refers to three concepts that are combined in order to build a management and governance philosophy.


The MEDS project aims to build on the key concepts and practices of the European Capitals of Smart Tourism, namely Accessibility, Sustainability, Digitalisation, Cultural heritage & creativity, to a novel cohort of Destination Managers capable of working in and with Public Administrations.
Beyond Snow


BeyondSnow aims at increasing the socio-ecologic climate resilience of snow tourism destinations and communities and enable them to retain their attractiveness for residents and tourists, by specifically considering eco-system-based approaches.
B-chain for Agri-food Edu

B-chain for Agri-food Edu

The education of future food industry leaders is at an unprecedented juncture. The higher educators need to be empowered to unlock the power of Blockchain for their agrifood student population, while also providing leadership for industry players in their regions.


CulturalDeTour aims to create a strong cross-sectoral and cross-national innovation network to strengthen technology and sustainability adoption in the cultural tourism sectors and improve their economic resilience, particularly during the recovery phase of the COVID-19 pandemic.

DIGI-SI project

DIGI-SI will foster the digital transformation of Small and Medium-sized Enterprises (SMEs), start-ups, scale-ups and Public Administration in four strategic priority areas identified in the forthcoming Slovenian smart specialisation strategy (S5): Agrifood, Health, Tourism and Manufacturing.
web3 accelerator

Web3 Accelerator

A world shaped by Web3 technologies and use its potential to our advantage. Blockchain, metaverse, edge computing, big data, VR/AR and many other technological components will be closely looked at and discussed at the Web3 accelerator program in a simple, understandable, interactive and practical way.
Projekt 5d

5Dculture project

5Dculture enriches the offer of European 3D digital cultural heritage assets in the data space and fosters their reuse in important domains such as education, tourism and the wider cultural and creative sectors towards socially and economically sustainable outcomes.
Project Dates

Dates project

The main objective is to explore approaches for the deployment of a secure and trusted tourism data space, ensuring transparent control of data access, use and re-use. The project will focus on the development of governance and business models while providing a shared roadmap that will ensure the coordination of the tourism ecosystem stakeholders and the connection between data ecosystems at the EU level and interconnected data spaces in other sectors.
SD4TIM project

SD4TIM project

The overall objective of the SD4TIM project is to build a knowledge base for bringing Satellite Earth Observation (EO) data into strategic planning. The technical objective of the project is to develop the Air Quality Indices (AQIs), quantify changes in air pollution to provide aggregate estimates in Europe using Satellite EO data and integrate it into Tourism 4.0`s award-winning innovation Tourism Impact Model.

Tourbit project

The European project TOURBIT understands the digitalisation in tourism has the potential to boost innovation, to generate economic and environmental efficiencies and increase productivity but also poses many challenges to tourism SMEs. In that sense, its main objective is fostering skills and capacity and boosting the uptake of digitalisation and innovation, promoting resilient and competitive SMEs and spurring a faster transformation of the European tourism sector.
Projekt Insites

Insites project

The project Insites - Digital Cultural Heritage Custodians explores the dual purpose of technology to digitally preserve and safeguard Europe’s tangible and intangible cultural heritage gems and future proof the sector by making it more attractive to young people (digital natives) who are the future consumers/custodians of Europe’s cultural heritage.

Weave project

Arctur is proud to be a partner of the WEAVE project and will develop an unique 3D Weave Asset Manager tool and will also supply 50 3D heritage content. The project aims to develop a framework to link the tangible and intangible heritage of cultural communities, safeguarding the rich and invaluable cultural heritage which they represent. It will contribute to preserving for future generations the richness of the European identity and its cultural plurality. In particular, the project will aggregate over 5,200 new high-quality records to Europeana.

Amazing AOE project

UNESCO Transboundary Biosphere Reserve Mura Drava Danube is connecting 12 protected areas in 5 countries into first world pentalateral biosphere reserve, also known as the Amazon of Europe (AoE). Project Amazing AoE will enhance sustainable economic growth and tourism development based on distinctive natural and cultural heritage through sustainable development opportunities for managing diversity and resources from local to transnational level, while enabling unique experiences for international visitors.
Demo Pilot

Tourism 4.0 Demo Pilot (TRL 7-9)

The objective of the project Demo Pilot Turizem 4.0 is to develop a comprehensive and innovative business environment that will help the business economy to upgrade the interaction between guests and tourism providers. This type of environment will enable the creation of new T4.0 products based on guest’s wishes and expectations. It is a unique solution in the field of sustainable tourism with the support of enabling technologies of Industry 4.0.
Projekt TRL3-6

Tourism 4.0 TRL 3-­6 project

The Tourism 4.0 TRL 3-6 project is the largest public funded research and development project focused on tourism in Slovenia. Its goal it to create a model that fosters collaboration between all stakeholders of tourism ecosystem in order to build a T4.0 platform that promotes sustainable tourism and enables development of innovative T4.0 solutions responding to real market needs.
Project Black Sea

Tourism 4.0 Black Sea project

The aim of the T4.0 for the Black Sea project is to demonstrate the potential of Big Data Analytics for tourism development in the area of Black Sea. To achieve this, pilot services are tested and the dialogue with regional stakeholders encouraged. Hence, the project boosts sectorial cooperation and allows a greater usage of the Industry 4.0 technologies.
Heritage in Action

Heritage in Action project

The project develops novel participatory methods and ICT tools to engage young people in heritage practices. The main goal of the research project is to develop a model and test the prototype of the digital learning source that will bring cultural heritage closer to the elementary and secondary school pupils with a special focus on actively motivating them to participate as content developers and learning source testers. The project contributes to the mission of T4.0 Heritage+ programme.

...more projects coming soon!


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