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Phoenix 4.0

The PHOENIX 4.0 project will promote resilience, sustainability, and digital adaptation for European tourism SMEs, aligning with the EU’s Transition Pathway for Tourism. It will provide tailored guidance, capacity building, and resources, helping tourism businesses adopt eco-friendly, digitally advanced, and socially responsible practices. Through initiatives like the PHOENIX Academy and collaborative mentorship, the project will strengthen SME capabilities, address climate challenges, and encourage sustainable innovation. By fostering a cohesive network of tourism professionals, PHOENIX 4.0 will ensure that SMEs will navigate evolving market demands, supporting a thriving, resilient tourism sector that will contribute to Europe’s broader economic and environmental goals.

Title:

PHOENIX 4.0 – Resilient Ecosystem for Empowering Tourism SMEs

Co-financed by:

SMP

Start – end:

November 2024 - September 2027

Value: 

2,2M EUR

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about 
   the project

Project acronym: PHOENIX 4.0

PHOENIX 4.0 is committed to enhancing the resilience and sustainability of Europe’s tourism sector by empowering small and medium-sized enterprises (SMEs) with innovative tools, training, and support. By aligning with the European Union’s Transition Pathway for Tourism, the project addresses critical issues like climate change, digital transformation, and sustainable development. PHOENIX 4.0 equips tourism SMEs with resources like the PHOENIX Academy and the Resilience Navigator, fostering digital and environmental skills that help businesses adapt and thrive.
The project promotes cross-sector collaboration by connecting tourism SMEs with partners from digital, environmental, and policy sectors, encouraging knowledge sharing and creating a supportive network. By implementing sustainable practices, from energy efficiency to waste reduction, PHOENIX 4.0 enhances the tourism sector’s long-term resilience while actively contributing to the EU’s broader environmental goals.

Ultimately, PHOENIX 4.0 aims to foster an ecosystem where tourism SMEs can grow sustainably, embrace innovation, and enhance their competitiveness in a rapidly changing market. Through its comprehensive approach, the project not only strengthens the individual capacities of tourism SMEs but also contributes to a robust, sustainable, and socially responsible tourism industry across Europe.

Objectives:

  • Enhance the resilience and sustainability of tourism SMEs through training, mentorship, and a collaborative ecosystem.
  • Equip SMEs with digital and eco-friendly tools to address challenges like climate change and fluctuating market demands.
  • Strengthen partnerships across tourism sectors, fostering innovation, capacity building, and sustainable business models.

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Partners:

  • Arctur Racunalniski Inzeniring Doo – Slovenia (Lead Partner)
  • Anysolution Sl – Spain
  • Center Poslovne Odlicnosti Ekonomske Fakultete – Slovenia
  • Dubrovacka Razvojna Agencija Dura Doo Za Promicanje Lokalnog Razvoja – Croatia
  • The Enterprise Agency Of Prishtina Region – Kosovo
  • Open Tourisme Lab-Nimes Metropole/Region Occitanie – France
  • Agencia Catalana De Turisme – Spain
  • Islenski Feroaklasinn – Iceland
  • Javni Sklad Republike Slovenije Za Podjetnistvo – Slovenia (Associated)
  • Grad Dubrovnik – Croatia (Associated)
  • CRTL Occitanie - Comité Régional du Tourisme et des Loisirs Occitanie – France (Associated)
  • Agence De Developpement Et De Reservation Touristique – France (Associated)
  • Public body Municipality of Peja/Directorate of Economic Development – Kosovo (Associated)
  • Markaðsstofa Reykjaness – Iceland (Associated)