The tourism industry is increasingly navigating a complex digital landscape, where risks such as data breaches, cyberattacks, and misinformation threaten its resilience. Recognizing this challenge, the TREADS Project aims to equip the sector with the tools and knowledge needed to address digital vulnerabilities while promoting sustainable and resilient practices.
Arctur, a leading innovator in the Tourism 4.0 domain, is contributing its cutting-edge IT expertise and extensive experience to this transformative initiative. Tourism 4.0 emphasizes the seamless integration of digital technologies with physical tourism experiences, driving sustainability and resilience.
Led by Cebanc, the project officially launched on November 28, 2024, in San Sebastian, Spain, bringing together a consortium of dedicated partners. This collaboration marks a critical step forward in addressing the industry’s digital challenges and fostering robust tourism ecosystems.
The TREADS Project is driven by key objectives designed to deliver tangible solutions. Among its primary goals is the development of a Good Practices Handbook tailored for vocational education and training (VET) institutions, offering actionable strategies for managing digital risks. Additionally, the project is creating an ECVET profile aligned with the European Qualifications Framework (EQF) to establish a benchmark for skills in digital resilience.
To ensure practical impact, TREADS will also provide specialized courses focused on resilience and digital risk management. These programs will be accessible through a state-of-the-art training platform designed to deliver engaging and impactful learning experiences.
The TREADS Project embodies a forward-thinking approach to modern tourism challenges, prioritizing education, awareness, and innovation. By equipping industry stakeholders with the skills to manage digital risks effectively, it aims to lay the groundwork for a more resilient and sustainable tourism sector.
As the project progresses, it promises to redefine how the tourism industry approaches digital challenges, ensuring that resilience becomes a core tenet of its future. More updates and insights from the TREADS Project are expected as this ambitious initiative continues its journey toward impactful change.
