The tourism industry is at a crossroads. As global challenges like climate change and digital disruption reshape the world, tourism businesses must adapt to thrive. The Cross-Re-Tour initiative, co-funded by the European Commission, is paving the way for this transformation. Through a unique funding and support program, it invites tourism SMEs from across Europe to reimagine their operations with green and digital innovation at the forefront.
A Vision for the Future of Tourism
Cross-Re-Tour is more than just a funding program; it’s a movement to inspire a sustainable, interconnected, and technology-driven future for tourism. The initiative connects tourism SMEs with innovation leaders from diverse industries, breaking down sectoral silos to foster creative solutions.
By embracing circular economy principles, renewable energy, and cutting-edge digital tools, SMEs have the chance to lead their industry into a new era. Whether it’s reducing plastic use, optimizing energy consumption, or revolutionizing customer engagement, Cross-Re-Tour is all about turning bold ideas into action.
Why Participate?
Tourism SMEs have an unparalleled opportunity to receive financial support to bring their innovative projects to life. Successful applicants will gain:
- Generous Funding: Grants of €20,000 or €30,000 to implement innovative projects.
- Expert Guidance: Access to training, mentoring, and cutting-edge tools designed to drive success.
- Global Platform: Opportunities to showcase achievements at international events in Riga and Valletta.
- Networking Opportunities: Collaborate with leaders from diverse industries and exchange ideas with peers across Europe.
The program supports projects that combine creativity with practicality, fostering sustainable solutions that are scalable and impactful.
Who Can Apply?
If you are a tourism SME based in the Netherlands, Spain (Catalonia), Germany, Slovenia, Portugal, Montenegro, Latvia, or Malta, this program is tailored for you. Whether you’re a single business or part of a collaborative partnership, Cross-Re-Tour welcomes proposals that demonstrate a commitment to innovation and sustainability.
Focus Areas for Innovation
The program encourages proposals that address key challenges in the tourism sector:
- Water Management: Projects like advanced irrigation systems or digital tools for water conservation.
- Energy Efficiency: Transitioning to renewable energy or implementing carbon offset measures.
- Plastic Reduction: Eliminating single-use plastics through innovative business models.
- Sustainable Transportation: Promoting eco-friendly travel options or digital ticketing solutions.
- Food Sustainability: Sourcing local food and reducing waste with innovative supply chain strategies.
- Circular Economy: Integrating eco-design and sustainable sourcing for equipment and furniture.
- Behavioral Nudges: Engaging clients and staff in sustainability practices through gamified experiences or training programs.
These themes are just the beginning. Cross-Re-Tour encourages participants to think creatively and adapt proven solutions from other industries to the unique needs of tourism.
Key Dates to Remember
The call for proposals opens on November 21, 2024, and applications must be submitted by January 22, 2025. Successful applicants will embark on a 14-month innovation journey, starting with a workshop in Riga, Latvia, from May 6-8, 2025, and culminating in a final showcase event in Valletta, Malta, in Spring/Summer 2026.
How to Apply
The application process is simple. Interested SMEs should submit their proposals via the Cross-Re-Tour online platform. The application must include:
- A comprehensive financial plan.
- A declaration of eligibility and commitment.
- Legal documentation confirming the SME’s status.
Templates and detailed guidelines are available on the Cross-Re-Tour website, and local contact points are ready to assist with queries.
The Time to Act is Now
Tourism is not just about destinations; it’s about people, experiences, and the planet. Cross-Re-Tour offers a unique platform for tourism SMEs to innovate and lead by example. By participating, businesses can not only improve their operations but also contribute to a more sustainable and resilient tourism industry.
Visit the Cross-Re-Tour Call for Proposals page to learn more. Don’t miss this chance to be at the forefront of change. Your journey towards innovation starts here.
