Empowering Europe’s tourism SMEs to embrace a more sustainable, digital, and resilient future with collaborative networks and cross-sector cooperation is the core of the PHOENIX 4.0 project that has officially taken flight. The project is led by Arctur and with its ambitious goals and a collaborative approach, PHOENIX 4.0 is set to reshape the tourism ecosystem.
The project is designed to equip tourism SMEs with the tools and knowledge needed to adapt and thrive in a rapidly changing world. Key initiatives include targeted training to develop new skills, providing SMEs with the expertise to navigate digital and sustainable transformations. Additionally, expert support will be made available to guide these businesses in their growth and innovation efforts.
A standout feature of PHOENIX 4.0 is its focus on collaborative networks. By fostering knowledge-sharing and promoting cross-sector cooperation, the project aims to build a stronger, interconnected tourism ecosystem. This collaboration will not only enhance industry resilience but also deliver benefits that extend to local communities and the environment.
The launch of PHOENIX 4.0 marks a significant milestone in driving sustainability, digitalization, and resilience within Europe’s tourism sector. By focusing on skills development, expert guidance, and cross-industry partnerships, the project is laying the foundation for a thriving and sustainable future in tourism.
