The Danube Region is proving that small ideas can drive big change. On 2–3 June 2025, Moravske Toplice welcomed experts, entrepreneurs, and project partners to the Inclusive Tourism Conference, organized by Zavod Iskriva with the support of the Inclusive Border Cycling (IBC) project.
The gathering was more than just presentations—it was a space where people connected, exchanged experiences, and imagined a future where tourism is welcoming to all.
A Simple Shift with Global Potential
One of the highlights was the launch of the #ScanRight Initiative. The principle is simple: always place QR codes in the bottom-right corner of printed and digital materials.
This predictable placement makes QR codes easy to find for blind and low-vision users, while also improving usability for elderly and less tech-savvy audiences. From restaurant menus and museum guides to packaging and signage, this small change can make a big difference in accessibility and user experience.
The initiative shows that inclusion is not always about large investments. Sometimes, it is thoughtful, practical solutions that bring about meaningful change. Find out more at https://tourism4-0.org/accessible/.
IBC Honoured as a Flagship Project
Shortly after the conference, the IBC project celebrated an important milestone. The EU Strategy for the Danube Region (EUSDR), under the Priority Area of Culture and Tourism, has recognised IBC – Inclusive Border Cycling as a Flagship Project for the 2025–2026 period.
This recognition highlights the consortium’s work and impact, showing that the project is not only promoting cycling, cultural heritage, and social inclusion but also creating real change in the Danube Region.
For the IBC partners, this is a proud achievement and a strong motivation to continue building innovative, sustainable, and inclusive tourism experiences across borders.
