IBC
The Inclusive Broder Cycling project will support sustainable tourism and mobility by developing socially inclusive cycling trails that valorise local tangible and intangible heritage. The project will create innovative tourism products and promote transnational marketing strategies. Several cycling trails in the Danube region are facing challenges due to their location in peripheral border areas with demographic issues and infrastructure deficiencies. These challenges hinder the trails' attractiveness and marketability, limiting their potential for sustainable tourism and mobility. The IBC project aims to address these challenges by developing socially inclusive cycling trails that valorise local tangible and intangible heritage. By focusing on the inclusion of vulnerable groups and targeting the silver age market, the project will create innovative tourism products and promote transnational marketing strategies. This approach will enhance social cohesion, increase competitiveness, and attract socially responsible customers.
Title:
Inclusive Border Cycling - Social inclusion by valorising heritage along existing cycling routes in remote border areas
Co-financed by:
Interreg Danube
Start – end:
January 2024 — March 2026
Value:
2,7M EUR
about
the project
Project acronym: IBC
Project priority: A more social Danube Region
The Inclusive Border Cycling project aims at valorising natural and cultural assets of lagging behind
border areas of the Danube region by transnational development of border cycling trails focusing on
inclusion of local vulnerable groups. By innovative social inclusion activities and by targeting of the
silver economy accompanied by transnational marketing and promotional activities lead to an
accessible network of socially inclusive border cycling trails with European acceptance.
Partners:
- Westpannon Regional and Economic Development Public Nonprofit Ltd., Hungary (Lead partner)
- CROST Regional Development Nonprofit Ltd, Hungary
- Iskriva, Institute for Development of Local Potentials, Slovenia
- Arctur computer engineering d.o.o., Slovenia
- Development centre Murska Sobota, Slovenia
- Koprivnica Križevci County, Croatia
- Tourism Board of Međimurje County, Croatia
- Association for Nature and Environment Protection Green Osijek, Croatia
- Ekopolis Foundation, Slovakia
- National Institute for Research and Development in Tourism, Romania
- Timis County Council, Romania
- Municipality of Apatin, Serbia
- City of Sombor, Serbia
- Moldsilva Forestry Agency of Republic of Moldova, Moldova
- Trail Angels GmbH, Austria
- Tourism Association Thermal- & Vulkanland, Austria
