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SECreTour drives sustainable cultural tourism by empowering local communities, shaping a Fair, Creative, and Sustainable Tourism approach, and testing diverse European pilot cases to foster fair development, community engagement, and policy insights.  SECreTour is a transformative project focused on harnessing cultural tourism for sustainable development. Prioritizing local communities, the initiative views tourism as a tool to diversify income, recognize rural areas, and promote services beyond cultural offerings. Through the Fair, Creative, and Sustainable Tourism (FaCS-Tourism) approach developed with Heritage Communities, SECreTour aims to avoid touristification, engage citizens in governance, and test ideas in diverse European pilot cases, spanning rural landscapes to places of historical significance. The project envisions a future where cultural tourism not only drives fair and sustainable development but also fosters community resilience and ownership, providing valuable insights and policy recommendations for the broader cultural heritage and tourism landscape.


Sustainable, Engaging and CREative TOURism as a driver for a better future in rural and remote areas

Co-financed by:


Start – end:

January 2024 - December 2026


2,9M EUR

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  • Universidad de Granada, Spain (Lead Partner)
  • Copenhagen Business School, Denmark
  • Promoter S.r.l, Italy
  • Bibracte, France
  • Center of Research and Promotion of Historical-Archaeological Albanian Landscapes, Albania
  • Eachtra Archaeological Projects Ltd., Ireland
  • ARCTUR, Slovenia
  • Eötvös Loránd University, Hungary
  • Matej Bel University, Slovakia
  • Università della Svizzera Italiana, Switzerland
  • Zavod Id20, Slovenia