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Digitalisation has the potential to boost innovation, to generate economic and environmental efficiencies and increase productivity. At the same time, it brings unprecedented opportunities for tourism SMEs such as the development of new products and services, processes, access to new markets and improved customer experience. The European project TOURBIT (‘Fostering digitalisation of European tourism SMEs’) understands that digitalisation opens opportunities but, like other global forces of the industry, poses many challenges to tourism SMEs. In that sense, its main objective is fostering skills and capacity and boosting the uptake of digitalisation and innovation , promoting resilient and competitive SMEs and spurring a faster transformation of the European tourism sector.


TOURBIT - Fostering digitalisation of European Tourism SMEs

Co-financed by: 

COSME programme of the European Union

Start – end:

January 2022 - June 2024


1,3M EUR

  • cosme

Have an idea? Or just want to know more? 


  • Catalan Tourism Board, Spain (Lead partner)
  • Barcelona Chamber of Commerce, Spain
  • Paris Et Compagnie, France
  • Arctur d.o.o, Slovenia
  • Cluster hospitality from (ABAE), Belgium
  • Lapland University of Applied Sciences, Finland
  • NEST – Tourism Innovation Center, Portugal
  • Iceland Tourism Cluster, Island