Web3Tour
Web3Tour will focus on training cultural tourism stakeholders so they reduce the knowledge gap on digital skills, digital entrepreneurship and explore the new opportunities blockchain and Web 3.0 provide. The last decades, technology has experienced exponential growth. This results in the transformation of various industries, as well as the industry of tourism. The industry of tourism, in many European countries the flagship of the national economy, is facing some challenges that alter the benefits of tourism both for the regional and national economy and the experience of the tourist as well. Digitalization of the Cultural Tourism industry and reinforcing the digital skills and knowledge of Cultural Tourism stakeholders can be the answer to challenges. For tourism businesses to remain relevant and competitive, it is necessary for them to embrace technology. The consumers’ behaviour is transforming, the competition is increased and for a tourism SME to keep up with those systemic changes, they have to increase their digital footprint.
Title:
Web 3.0 Accelerator for Sustainable Cultural Tourism
Co-financed by:
Creative Europe
Start – end:
November 2023 - October 2025
Value:
199K EUR
about
the project
Project acronym: Web3Tour
Cultural tourism has become a trend during the last decades and is a vital part of the European economy, but it is facing challenges as it adapts to web 3.0 and green transitions. The sector needs to acquire new skills and knowledge to remain competitive and sustainable to this new web 3.0 era.
The primary objective of Web3Tour is to help European SMEs and professionals to incorporate new technologies to their business models, take advantage of them and build their capacities on them to develop more sustainable practices.
Web3Tour will focus on training cultural tourism stakeholders so they reduce the knowledge gap on digital skills, digital entrepreneurship and explore the new opportunities blockchain and Web 3.0 provide. The training programs will take place on local and regional levels. This will also create networks of local and regional SMEs that will be able to create synergies and explore collaboration opportunities. This way, self-sown and native business support mechanisms will occur, considering that cultural tourism is an industry where the quality of a business can positively affect the success of another one. This project aims to address these challenges by creating a specialized accelerator that will provide targeted training and capacity-building activities in the areas of decentralization, entrepreneurship, professional development, digitalization, and sustainable business models.
Partners:
- Envolve Cyprus, Cyprus (Lead partner)
- Arctur, Slovenia
- The Futurecats, Greece
