The Resilience and Innovation Summit in Sarajevo concluded, marking a significant event where industry leaders convened to discuss sustainable growth, resilience, and innovation in travel and tourism. This summit, organized by The Global Travel and Tourism Resilience Council, Travolution, and Project Turizam, has been recognized as the premier international travel event in Southeast Europe for 2024. It aimed to foster collaboration and share best practices among global industry leaders, with a special focus on Bosnia and Herzegovina.
The Summit was also attended by Tourism 4.0, Urška Starc Peceny and Tomi Ilijaš, CEO of Arctur.
Three Key Takeaways from the Summit
- Dissemination of EU Project Knowledge:
The importance of spreading EU project knowledge, especially to new EU countries, was highlighted. This awareness empowers these countries to navigate away from past pitfalls and embrace a more sustainable trajectory. By learning from established EU nations, newer members can adopt best practices that promote sustainability and resilience in their tourism sectors. - Collaboration with Key Industry Players:
Collaboration with major industry players like hotel chains and tour operators is essential for achieving authentic sustainability in travel. Fostering these partnerships helps forge resilient and eco-conscious practices that benefit all stakeholders. By working together, the industry can create a unified approach to sustainability that integrates environmental, social, and economic considerations. - Building Sustainable Tourism:
Building sustainable tourism is not just a goal; it’s a necessity. Innovative solutions like Tourism 4.0 can harness technology and community engagement to create experiences that preserve our natural and cultural heritage while maintaining the quality of life for local communities. This approach ensures that tourism development is balanced and beneficial for both visitors and residents.
The Importance of Travel and Tourism
Travel and tourism being the third largest industry in the world, is significantly contributing to global economic growth and job creation, as well as encouraging cultural exchange and understanding. The Resilience and Innovation Summit underscored the industry's vital role in driving sustainable development and fostering resilience in the face of global challenges.
Watch the playlist from the summit here.
