With innovative co-creation and technologies from Industry 4.0 we are changing the perception of tourism and business sector around it.
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Big data, artificial intelligence and data mining
are key to a sustainableand personalized tourism.
You have to live a life to understand it.
Tourists just pass through.
Tourism 4.0 is a huge opportunity as Slovene tourism
is already recognized as green and innovative.
Innovation is about connecting the dots. The magic is in creating enriched
individualized experiences, rooted in local culture, its heritage and contemporary energies.
Service that doesn’t feel like a service -> co-creation,
out of the box, using technology with a human face = Tourism 4.0
If through AI come advantages and blockchain brings them to people,
than tourism 4.0 should change the advantages into values.
Tourism 4.0 could be an exciting adventure transforming us from followers
to leaders and creators. Are we able to take this opportunity?
It is more about the mindshift than the transformation from analogue to digital bits.
Technologies enable us to use data for sustainable development of local communities and circular tourism.
Cross-reality experiences: moving around in virtual space mentally while walking
in physical space; they must be articulated with completely new experience design solutions.
Personalized tourism services, viable business models, and sustainable
policies are what Tourism 4.0 can bring to life.
If we combine the potential of tourism with various available technologies,
Slovenia can become an ideal pilot model.
We are creating technology and skills roadmaps, which help navigating
from analogue world through digitisation and digitalisation to digital transformation
The biggest challenge: how to use new technologies to
enhance the tourist experience without interfering with her or his privacy.
With innovative co-creation and technology we are changing the
perception of tourism and business sector around it.
Tourism 4.0 is not just about technology, it is about people
and their experiencing of travelling ... in physical and digital world.