EU tourism destinations are increasingly adopting digital solutions and data-driven approaches in order to become ‘Smart Tourism Destinations. To this end, the European tourism environment is growingly by investing in innovative infrastructures and smart applications that make use of data to enable enriched tourism experiences.
European Commission (DG GROW) launched the framework of the Smart Tourism Destinations project with the aim of supporting EU tourism destinations to facilitate access to tourism and hospitality products and services through innovative digital solutions, making tourism sustainable and accessible, and fully leveraging their cultural heritage and creativity.
EU cities will learn how to implement innovative digital solutions to make tourism sustainable and accessible, fully leveraging their cultural heritage and creativity to improve the tourism experience.
In particular, the project will focus on how EU cities can adopt data-driven approaches to become or improve as smart tourism destinations, and it will be characterised by the involvement of a large number of stakeholders, including policy-makers, private sectors practitioners and academic researchers.
Tourism 4.0 Lead and Chief of Innovations, Dr Urška Starc Peceny, has been selected among 10 experts that will support the European destinations on their way to becoming smart tourism destinations.
Moreover, also three Slovenian destinations were successfully chosen in a group of 48 destinations that will receive consulting – Ljubljana, Postojna and Kranjska Gora.
