Short logoShort logoShort logoShort logo
  • Inspiring the world
    • About us
    • T4.0 Partnership
    • T4.0 on the stage
    • Tourism from zero
    • DIHs 4 Tourism
    • Articles, papers and guidelines
    • News
  • Technology pillars
    • T4.0 Core
    • Tourism Impact Model
    • Analysis of tourist flows
    • Collaboration Impact Token
    • Digital Online Tourist Identity
    • Living Lab
    • Applications
  • T4.0 Projects
    • B-chain for Agri-food Edu
    • CulturalDeTour
    • DIGI-SI
    • Web3 Accelerator
    • 5Dculture
    • Dates
    • SD4TIM
    • Tourbit
    • Insites
    • Weave
    • Amazing AoE
    • Tourism for the Black Sea
    • Tourism 4.0 Demo Pilot
    • Tourism 4.0 TRL 3-6 Project
  • Heritage+
    • Heritage+ ToolKit
    • 3D and 360° digital capture
    • Digital media for cultural heritage
    • Digital interpretation of cultural heritage
    • Digital library
✕

Tourism 4.0 at the European Forum Alpbach

  • Home
  • News
  • Inspiring the world
  • Tourism 4.0 at the European Forum Alpbach
27. August, 2018
Urška Starc-Peceny and Tomi Ilijaš with president Borut Pahor
parallax background
At European Forum Alpbach

European Forum Alpbach was established in 1945 by intellectuals who wanted to co-create the future and not only follow the changes. Today the Forum is one of the main European events that gathers the leading experts and decision-makers from academia, politics, culture and civil society. 

A unique network of leaders and people driving changes in our society

We live in an age that is marked by fast changes. Often we take for granted that the technology will solve all the challenges and forget that it is on us, people, to drive the process. The big question is how do we want to organize our society. This kind of issues and ideas are discussed at the European Forum Alpbach, an interdisciplinary platform where 5.000 participants from 90 countries are engaging in debates on science, economy, politics and culture of current issues and our future. As we are a part of the global community that is trying to co-create the positive changes in our future, we were delighted to contribute to the discussions and foster some as well.

The Alpbach village offers a truly intensive programme, receptions and many informal gatherings at all times of the day. Most of all, it enables the participants to meet in person people like (on the picture from the left) Hannes Androsch, a businessman and politician, or Dr. Franz Fischler, former European Commissioner and the current president of the Forum with members of the Arctur team.

This year also the president of Slovenia has been speaking at the European Forum Alpbach. Tomi Ilijaš and Dr. Urška Starc-Peceny have met with him in order to present the initiative of Tourism 4.0. Borut Pahor expressed his support pointing out that this is a unique opportunity that Slovenia should not miss. You can read more about it here (in Slovene).

Tourism 4.0 and interdisciplinarity

Tourism 4.0 is a new paradigm, which transfers the technology of the industry 4.0 to the sector of tourism. There are some similar ideas appearing around the world. However, Slovenia is approaching it in a very systematic and holistic manner. It was born in the research team of Arctur Ltd., a company creating ground-breaking technology in the private and public sector for over 25 years. Outside Slovenia the company is known as the leading provider of supercomputer services to SMEs and an innovator in the field of IoT and hi-tech. Tomi Ilijaš, the owner and director of Arctur, invited a range of experts from a non-technology background in order to create an interdisciplinary team to tackle the issue holistically. His visionary attitude brought experts for big data and blockchain technology to the company already seven years ago. This is certainly connected to the fact that the research team has access to top edge technology such as a five million worth supercomputer. One of the projects of Arctur research group is the 1.6 million research project called Tourism 4.0 that involves all three universities from Slovenia, led by Dr. Urška Starc-Peceny, is meant to create an ecosystem, where various stakeholders working in the tourism sector can collaborate. Even though the project formally starts in September, it is already possible to support the Tourism 4.0 Partnership by signing the declaration or contribute ideas.

Testing the ideas with selected young internationals

At the European Forum Alpbach we were invited to speak at a fireside talk organized in cooperation with the Club Alpbach Senza Confini, where we brainstormed with students and young professional from all over the globe. We discussed in detail some ideas related to Tourism 4.0 such as how to use the green crypto-token to motivate tourist to travel more sustainably, and how can AI enables recommendations that are not based on past preferences but suggest novel experiences promoting the discovery of the tourist destination etc. Arctur team had participated in many other inspiring debates, namely at the fireside talk on Fostering Innovation and Collaboration in Space Hi-tech and the Alpe-Adria reception that hosted a workshop on entrepreneurship in the region. Dr. Vesna Kuralt, who is the president of the club and a member of Arctur’s research team will continue to connect Tourism 4.0 with the Alpbach community and their ideas of the tourism for the future.   

Share
0

Related posts

TDO
20. January, 2023

Tourism 4.0 co-creates an important monograph


Read more
Web3
4. January, 2023

Web3 Accelerator Programme – Next Steps


Read more
beyondsnow
4. January, 2023

Works have started on the BeyondSnow project


Read more

Initiator and lead of the T 4.0 initiative

Arctur d.o.o.,
Industrijska cesta 1a, SI-5000 Nova Gorica, Slovenia.
Phone: +386 5 3029070, fax: +386 5 3022042

Tourism 4.0 wiki

I Feel Slovenia

    • News
    • Media Center
    • Join T4.0 Partnership
    • Share your idea
    • Contact us
    ar©tur 2019
    GDPR
    Privacy Overview

    This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

    For more information about cookies and data privacy, read our GDPR statement

    Strictly Necessary Cookies

    Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

    Name Domain Expiration Description
    moove_gdpr_popup tourism4-0.org 7 days This cookie stores cookie consent preferences.
    wp_lang tourism4-0.org Session This cookie stores user language preference.
    wp-settings-time-* tourism4-0.org 1 year This cookie stores user preferences.
    wordpress_test_cookie tourism4-0.org Session This cookie stores information about if cookies can be placed.
    wordpress_sec_*  tourism4-0.org 14 days This cookie provides protection against hackers, store account details.

    If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

    3rd Party Cookies

    Cookies anonymously record information about the website use and, based on this information, help improving the user experience.

    Name Domain Expiration Description
    player .vimeo.com 7 days This cookie is created by Vimeo when video player starts.
    __cf_bm .vimeo.com Session Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.
    vuid .vimeo.com 7 days This first party cookie created by Vimeo is used to assign a Vimeo Analytics unique id.
    YSC .youtube.com Session Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
    VISITOR_INFO1_LIVE .youtube.com 179 days Tries to estimate the users' bandwidth on pages with integrated YouTube videos.
    _ga .tourism4-0.org 2 years ID used to identify users
    _gid .tourism4-0.org 24 hours ID used to identify users for 24 hours after last activity
    _gat_gtag_* .tourism4-0.org 1 hour Used to set and get tracking data

     

    Please enable Strictly Necessary Cookies first so that we can save your preferences!