We have been invited to speak at the See Portugal, the 6th Domestic Tourism Forum. In Castel Branco, Portugal, representatives of state, municipalities and tourist providers have gathered to exchange ideas and best practices. The vision and solutions of Tourism 4.0 were discussed at one of the seven panels. Innovation and digitalisation can be beneficial in co-creating a more sustainable tourism in the future the panel concluded.
On the picture from the left with Paulo Zacarias Gomes, Sergio Guerreiro, director of Turismo de Portugal, Lidija Lalicic, International Federation for ITand Travel & Tourism, Pedro Machado, president of Turismo Centro de Portugal and Urška Starc Peceny together with Tomi Ilijaš representing Tourism 4.0.