Due to the increasing growth of tourism, it is essential to ensure sustainable development of tourism activities that do not negatively impact the social and natural environment of any destination. At the same time, each destination needs to continuously innovate in order to compete with other destinations.
The Tourism 4.0 Collaboration Platform addresses both issues by putting the local community in the center of the tourism ecosystem since it plays a crucial role in the implementation of the technological solutions of tourism for the future.
At the core is the engagement of all stakeholders of the tourism ecosystem, actively involving them in the development of new products and services. The creation of environment supporting continuous innovation that is in line with the goals of sustainable developments is both supporting the ability of a destination to compete, while co-creating new products and services that are boosting the positive impact of tourism.
Learn more about the challenges and opportunities of local communities participating in co-creation of tourism for the future. Read the full article (in Slovene) here.