32th Alpe Adria Fair offered various interesting lectures, among them also a contribution by Tourism 4.0. Innovations, developed under the Tourism 4.0 Partnership, were presented. Our aim was to raise awareness about the importance of collecting and using local data for strategic planning. Nowadays, data is a strategic good and we have to define local data sources, receive data with high accuracy and use this data to make better decisions that the local community would benefit from. Tourism 4.0 offers an award-winning tool Tourism Impact Model to the tourist destinations and to the local communities. TIM uses real data to create an objective picture of the impact of tourism in a certain micro-location. It analyses different societal aspects: from environment, economy and culture to collaboration. By modelling the impact using different scenarios, it also acts as a digital twin of a tourist destination and allows data-driven strategic planning aligned with the UN Sustainable Development Goals.
Moreover, Tourism 4.0 Heritage+ achievements were presented from the Digital Innovation of Cultural Heritage with some best examples from the field, how digitised heritage was used in the creation of the unique, 5-star tourist experiences.