TOURBIT, the new European project aiming to foster the digitalisation of tourism SMEs, celebrated its Opening Conference in Rovaniemi
- The TOURBIT project has been awarded by the European Union under the COSME Programme aiming to support the competitiveness of the small and medium enterprises
- The opening conference took place 6.4.2022 in Rovaniemi (Lapland, Finland) counting with 152 joining both, in person and online.
- The project is addressed to tourism SMEs that want to receive support to start their digital transformation journey and to spur their uptake of new technological solutions
On April 6th, 2022, the University of Applied Sciences of Lapland hosted in Rovaniemi (Lapland, Finland) the opening conference of the European project, TOURBIT, organised with the support of the Catalan Tourist Board, coordinator of the project.
The opening conference aimed at officially present the kick off of the TOURBIT project, specially within the destinations where the project will focus its activities: Belgium, Lapland (Finland), Île De France (France), Iceland, Portugal, Slovenia, and Catalonia (Spain).
Among the 152 participants, tourism SMEs, digital experts, start-ups and business support organisations, from all over the TOURBIT destinations were present. The conference presented how the Tourbit project will support the acceleration of the digital transformation and the innovation uptake of the Tourism SMEs while addressing different topics such as: the first steps for the digitalization journey of a tourism SMEs, the trends on digitalization and enabling technologies applied to Tourism SMEs as well as how the collaboration with technology / startups community support the competitiveness and resilience of tourism SMEs.
For the Slovenian part, representatives of Arctur d.o.o. presented the innovative concept Tourism 4.0 and the best cases of digitalisation of stakeholders in the tourism ecosystem (tourism destinations, SMEs). In relation to this, in the Tourbit project, a call for SMEs will be launched that will give financial support of 8,000€ to 7 Slovenian SMEs in the tourism sector. The financial support will build upon other project activities for SMEs which will start in May 2022, so please follow our news and social media for more information.