European Commission – Directorate-General GROW for the Internal Market, Industry, Entrepreneurship and SMEs (DG Grow), unveiled the Transition Pathway for Tourism, the first in a series of transition pathways for EU industrial ecosystems.
The transition pathway identifies 27 areas of measure for the green and digital transition, and for improving the resilience of EU tourism. It calls for more circular and environmentally friendly services in tourism, enhancing data sharing for more innovative services, and improving accessibility of services, among others.
The transition pathway was jointly created with actors of the tourism ecosystem detailing key actions, targets and conditions to achieve the green and digital transitions and long-term resilience of the sector. The Commission invited involved parties to take part in its implementation.
Over 30 workshops and meetings were held to brainstorm and elaborate ideas.
Tourism 4.0 experts actively participated in the workshops:
- Data analytics and real-time experience management,
- Technology empowered destinations and transforming value co-creation workshops
- Final workshops
The transition pathway calls on the tourism community to implement measures in twenty-seven areas, including:
- To invest in circularity to reduce energy, waste, water and pollution, and at the same time to better meet the increasing demand for sustainable tourism;
- To enhance data-sharing practices to allow for new innovative tourism services and improve the sustainable management of destinations;
- To invest in skills to ensure the availability of a qualified workforce and attractive careers in the ecosystem.
At the presentation of the Transition Pathway for Tourism, the Commissioner for Internal Market, Thierry Breton, recently said:
“I am very pleased that we can present to you today the result of months of cooperation among all stakeholders. By working hand-in-hand we have come up with a common vision for EU tourism and agreed upon the ways to achieve it. This pathway will set the agenda for European tourism for the decade to come. Today I would like to invite all stakeholders to join the co-implementation process.”