The largest professional Slovenian event in the field of tourism, the Days of Slovenian Tourism, was held from 14-16 November in Laško, outlining the Slovenian tourism strategy for 2022-2028 based on the principle ‘Something more & much better’.
Maja Pak, the director of the Slovenian Tourist Board, optimistically pointed out that after the COVID-19 pandemic the EU began to open up for tourism the fastest, springing into action a quick economic recovery, followed only by the Middle East.
Nonetheless, as overtourism bounces back from COVID slump it has become more important than ever to foster innovative sustainable transition practices. Digitalisation is recognized as one of the main tools in achieving these goals. First steps are to measure the impact – positive and negative – of tourism and to measure and redirect tourist flows.
Since FLOWS (analysis of tourist flows, contributing to the data-based management of visitor flows) is one of the four pillars of Tourism 4.0, we are ready to step up and share the experiences from our successful use cases already implemented in tourism destinations. Arctur’s Tourism 4.0 is thus poised to provide valuable support to the recently adopted 2022-2028 Slovenian Tourism Strategy, in particular to its key policies nr. 2 (Public/common infrastructure and heritage), nr. 4 (Human resources that increase added value), nr. 5 (Sustainability and the Green Scheme of Slovenian Tourism) and nr. 6 (Accessibility and sustainable mobility).