What does it take to bring real data in the perception of the impact of tourism? What tools would destinations need to develop efficient strategies? Urška Starc Peceny and Tomi Ilijaš inspired the Buzz Travel Expo participants with how technologies from Industry 4.0 and tools such as Tourism Impact Model can help re-build tourism around the local community and quality of life of local inhabitants. Get inspired yourself by watching the full video of the keynote speech here.
Data driven strategic thinking is key to innovations that matter and should be applied in all fields of tourism. Representatives of Tourism 4.0 Partnership also presented possibilites technology brings to cultural heritage. Matevž Straus and Urška Starc Peceny have shared their approach to digitalisation of heritage in the Expo event on State of the Art: Tourism, Heritage and Technology. Learn more about digitalisation of heritage in the full video here.
